Expert operations and systems support
for CPG | Food Product | and Service Businesses
that are ready to scale in the San Francisco Bay Area
Practical Operations Help for Real Businesses
Hungry Hero Consulting exists for founders who built something people love and now feel stretched to their limits. You've got demand, a team that depends on you, and a production or service operation that lives mostly in your head. My work is to turn that organized chaos into clear, repeatable systems your team can actually run.
I focus on small CPG, food product, and hands-on service businesses. Instead of generic advice, you get a structured plan tailored to your space, your team, and your goals.
Deep-dive operational assessments
Process mapping and documentation
Costing and margin models
KPI and dashboard design
Implementation support and training
Why Us & Who I Help
Analytical, Pragmatic, Encouraging
Hungry Hero Consulting stands for practical systems and genuine understanding of business owners. I come in as an operations partner, not a distant advisor.
Analytical
We look at real data to uncover where time, money, and energy are leaking. No assumptions, just facts.
Pragmatic
We design systems that your team can actually follow on a busy Tuesday morning. Practicality over perfection.
Encouraging
The purpose is simple: give you a way to grow without sacrificing quality, people, or your own sanity.
From "It's All in My Head" to "Everyone Knows the Playbook"
Every engagement is built around one goal: leave you with systems that work when you're not in the room. The point isn't to "optimize" for the sake of it; it's to build a business that's easier to run and easier to grow.
What Hungry Hero Delivers:
1 - A clear picture: Where time, money, and energy are leaking in your current operation.
2 - Documented processes: Recipes, specs, checklists, and training materials sized for your team.
3 - Simple, trusted numbers: Costing models, KPIs, and dashboards that actually reflect how your business runs.
4 - Implementation support: I don't just hand you slides and disappear. I stay long enough to help your team adopt the new way of working.
Not Just a Report. A Partner.
Hungry Hero does not come in to write a theoretical recommendation and move on. Business owners aren't buying an external analytical report; they're getting a partner who helps them move from "I have a great idea and too much chaos" to "we're running a tighter, predictable operation with room to grow."
I translate big-company operations and analytics into tools that smaller teams can actually use. We map your processes together, design realistic systems, and work side-by-side as you roll them out.
Why Hungry Hero Exists
I've lived on both sides of operations. I started in large-scale food manufacturing, working behind the scenes on brands like Oroweat, Sara Lee, and Kool-Aid. Later, I led projects for teams at companies like Google and Wells Fargo. In parallel, I've run my own small business where every decision hits my own time and bank account.
I kept seeing the same pattern: small business owners with great products and strong demand, stuck in systems that rely entirely on them. Hungry Hero Consulting is my answer to that. I believe small businesses deserve the same level of operational thinking that big corporations pay for—just adapted to their scale and reality.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
Built for Founders Like You
A few examples of who we help:
Elena – Growing Sustainable Product Owner
Runs a small non-plastic-goods company. Loves product development, hates firefighting.
Needs: Production schedules, labor planning, and better costing.
Sam – CPG Beverage Founder
Has a co-packer, some KPIs, and unreliable inventory management.
Needs: Demand planning, margin clarity, and cleaner data.
Lisa – Multi-Location Service
Owns several locations with inconsistent processes and ad hoc training.
Needs: Standard operating procedures, training systems, and simple accountability loops.
Ready to Get Out of Firefighting Mode?
If you're tired of operations living in your head and want a clear path forward, let's talk. A short conversation is often enough to pinpoint where an engagement would have the most impact.